Our Clientele
Brands That Already Rode The Rails
Mumbai local mein awaaz pohochao, logo ke dimaag mein bas jao.
Ailaan runs audio advertising and jingle advertising inside the Public Information (PI) announcement system of Mumbai's local trains — a captive, unskippable alternative to radio advertising, heard by every passenger, on every journey.
20-second slot · embedded between essential station announcements on Central Railway.
Ailaan is Mumbai's audio advertising and jingle advertising platform, built directly into the Public Information (PI) announcement systems of Mumbai's local trains — a modern, unskippable alternative to radio advertising that integrates audio ads into the daily commute of millions.
An innovative advertising platform using the Public Information (PI) systems in Mumbai's local trains.
Integrating audio ads into the daily commutes of millions, offering brands a unique way to reach a vast audience.
Optimising jingle ads, a powerful marketing tool to create high recall value and lasting impressions.
A sample of real 20-second audio advertising and jingle advertising spots that have played on Central Railway's PI system for our clients.
A cross-section of Mumbai rides the Central Line every day — here's the commuter profile your jingle reaches.
Source: Ailaan commuter research, Central Railway. Segments shown as approximate ranges.
Three reasons brands choose Ailaan's audio advertising over radio advertising and every other out-of-home medium in Mumbai.
Ailaan ensures extensive exposure with millions of commuters using Mumbai's local trains daily.
Ads can't be skipped or ignored — they play between essential PI announcements every passenger listens for.
Enhancing memorability — ads are played repeatedly during every single journey, on every route.
20-second audio advertisements embedded within Public Information (PI) announcements.
Currently operational across Central Railway trains, running CSMT to Khapoli / Kasara.
8 client ad slots placed across different stations, playing multiple times in every journey.
Ads play multiple times per journey.
Utilises the PI system already trusted by commuters.
Ensures ads are heard by all passengers, every time.
Operational CSMT to Khapoli / Kasara.
Cannot be skipped or missed by any passenger.
From CSMT through the heart of Mumbai out to Khapoli and Kasara — your jingle rides every one of these stations.
From considered purchases to daily impulse buys — the PI system builds recall across categories.
Common questions about advertising inside Mumbai local trains.
Audio advertising inside Mumbai local trains is when a brand's 20-second jingle or voice ad is played through the Public Information (PI) announcement system on Central Railway trains, in between real station announcements. Every passenger in the coach hears it — it can't be skipped or muted.
Radio advertising reaches whoever happens to be tuned in at that moment, spread across a large, untargeted listenership. Ailaan's jingle advertising plays inside the train PI system itself, so it reaches a captive, guaranteed audience of 5,000+ commuters per train who are already listening for announcements — giving it far higher attention and recall than traditional radio advertising.
Ailaan is currently live on Central Railway, covering the full route from CSMT through Thane, Kalyan, Dombivli, Karjat and Kasara to Khapoli — more than 50 stations in total.
Get in touch with the Ailaan team through the contact form below, or reach out directly by phone or email, and we'll share available PI announcement slots and a proposal for your brand's audio advertising campaign.
Tell us about your brand and campaign goals — we'll get back with available slots and a proposal.
Mumbai's local train PI system, now carrying your brand's voice to 4 million+ daily commuters.